Bruce Hooley: Money supposedly can't buy happiness, but it's clearly behind the happy face the Big Ten is putting on with its surprise addition of USC and UCLA. Bruce Hooley writes it for Press Pros.

Big Ten expansion with USC and UCLA is all about protecting and growing the conference brand, and it was important to add these universities before the SEC moved in and took them first. Columbus, OH – A nanosecond is one-billionth of a second, or the shortest amount of time, and it seemed it took that