Bob Huelsman
Bob Huelsman

Bob Huelsman is a former high school teacher, coach and administrator, serving for more than three decades at Covington High School, in Miami County. In his 13 years as head basketball coach at Covington, Huelsman won 228 games and five times guided the Buccaneers to the regional round of the state tournament. Currently, he serves as the associate athletic director at Newton High School, and treasurer for the Southwest District Athletic Board. A former member of the Ohio High School Athletic Association Board of Control, Huelsman’s broad background in athletic administration has won the respect of his peers statewide.


You’d like to believe that Division I colleges have more important things to do.  But apparently strict enforcement of high schools borrowing from their marketing logos is at the top of the list.

Back a few years ago, I heard that Springfield Catholic Central was “called on the carpet” by the University of Notre Dame for using their logo, Fighting Irish (Leprechaun with his fists up in a fighting position).

Actually, this was back in 1995-96 when  the late Jason Collier from Catholic Central was being recruited heavily by many universities, including Indiana, Notre Dame, and Georgia Tech, to name a few.

When these college scouts visited Catholic Central High School to scout the games and try to convince Mr. Collier to attend their school, it was easy for Notre Dame to notice that the logo at SCC was exactly like the one at ND.

Oh my!

The manure hit the fan when Jason Collier decided to attend Indiana.  That is when SCC received a letter informing them that they could no longer use the Fighting Irish logo.  I believe SCC pretty much ignored the threat by saying they would change the logo on their gym floor the next time they refinished the floor.  The floor has never been refinished!

Guess what?  Now it is Purdue’s turn, chasing Bradford around due to their locomotive logo used on their gym floor and other cloth goods.

Oh, my!

A letter sent to Bradford’s Superintendent, Jeff Patrick, by certified mail on Friday, September 23, from Collegiate Licensing Company (CLC) states that CLC is the “authorized licensing representative of Purdue University.”

CLC gets involved when a complaint has been lodged that a “name, logos, slogans, mascot” has been violated, and it is their job to protect and enforce Purdue’s proprietary rights.

Therefore, on behalf of Purdue University, CLC notifies Bradford’s superintendent of the concerns that Purdue has “with your school’s use of a design that is nearly identical to the BOILERMAKERS design owned by the institution in connection with its athletic teams and its licensing program.”

“By using the MARK (Boilermaker logo), the University has been able to create an identity in which consumers recognize the quality of the goods and services emanating from the University.”

Oh, my! Bradford is going to destroy the image of Purdue.

“Your school’s use of a design that is nearly identical to the BOILERMAKERS design MARK may cause consumers to erroneously believe that the University has authorized Bradford School District to use its Marks.  Additionally, it will dilute the distinctiveness of the Mark that the public associates with the University.  It will also interfere with the University’s ability to effectively market and license the use of the Marks in the marketplace.”

Oh, my!

I’ll bet Bradford didn’t know they were this powerful.  They’re almost bringing Purdue University to a standstill.

Given the deadline of October 7, 2011 to comply by giving written assurances that Bradford Schools “will cease using BOILERMAKERS design MARK in connection with its academic and athletic programs”,   Bradford is now trying to find a way to cover the logos on their gym floor.

With the number of schools (elementary, junior high, high school, etc.) in the United States, I can only imagine the actual number of logos that have been copied.  So what?  This is a situation in which you would like to tell PU that this stinks!

This will ultimately cost Bradford money, but then again according to CLC, Bradford is hurting Purdue monetarily.  Come on, man!

You’ve got to be kidding me!